Exertis Acquires Computers Unlimited

Exertis’ parent company DCC Technology has acquired Computers Unlimited (CU) for £24 million ($37.2 million). The Ireland-headquartered consumer distributor has offices in London, Paris and Barcelona and operates four business units that target premium audio, gadgets and accessories, creative professional, and education and business.

Exertis said that the acquisition will bring new product categories to its portfolio and will also allow both companies to extend their reach into multiple retail channels and overseas markets. Exertis will benefit from CU’s growing presence in the Spanish retail sector, while CU will gain access to Exertis’ operations in the Nordics and Middle East.