Global 
revenues from traditional pay TV and OTT TV episodes and movies will reach $265 billion in 2018, up from $254 billion in 2017 and $234 billion in 2015, according to Digital TV Research. Principal analyst Simon Murray commented:
“This growth comes despite pay TV revenues falling by $4.4 billion in 2018. OTT TV episode and movie revenues, including AVoD, will climb by $15.4 billion in 2018. OTT’s share of the total will double from 13% in 2015 to 26% in 2018”.
Despite pay TV revenues falling, the number of subscribers continues to rise, estimated to reach 1.03 billion by the end of 2018, up from 922 million in 2015.
The total number of TV subscriptions will reach 1.51 billion by the end of 2018, up by 38% from 1.09 billion in 2015. SVoD subscriptions will climb by 304 million over the same period to reach 474 million. SVoD’s share of the total will double from 16% in 2015 to 31% in 2018.
