140 shops and restaurants in London’s Covent Garden shopping district are taking part in an AR project over the period up to the end of the year. The project is being run by Blippar, which has an app for Android and iOS.
Activities available include:
- Swing tags on select items in-store unlocking ‘gift picks’, rewards and offers from fashion editors
- Blippable stickers on restaurant fronts enabling people to explore different menu items, online reviews and even book a table
- An interactive AR map of Covent Garden which will come alive with events happening during the festive season, and unlock seasonal offers
- A digitally-enhanced Christmas tree and an AR Grotto, intended to showcase the potential of the technology
- A digital treasure hunt, where participants can collect eight reindeer to enter a daily draw and win cash prizes.
