Cinemark Theaters First on Board With Digital Lobby Experience

The One Network Alliance Digital Lobby Experience, a partnership between Barco and Vision Media, will make its debut this month.

The Digital Lobby Experience will feature large-scale digital banners, vertical display systems and digital movie posters. Described as a “symphonic coordination of light, sound and video content” displayed on large, billboard-sized screens, the strategy will make its first appearance in the lobbies of two Cinemark multiplexes, the Plano in Texas, and the Playa Vista in Los Angeles.

Greg Patrick, Vice President Cinema-Lobby for Barco, said:

“Cinemark lobbies are poised to become interactive, multi-dimensional digital canvases where upcoming movies and dynamic, animated content will bring the magic of the movies front and center.

Our movie exhibitors can select from a comprehensive portfolio of fully integrated digital cinema lobby products designed to enhance the moviegoing experience, while driving customer engagement and loyalty”.