CGR Cinemas based in France, has decided to go ‘all in’ on RGB laser projectors and is ordering projectors for 200 CGR Classic auditoriums over the next two years (100 each in 2019 and 2020) and intends to eventually convert all 700 of its theatres to pure laser. Christie is the supplier of the first 200 units and CGR said that it has been very happy with the response of customers to its Immersive Cinema Experience) theatres which already use RGB laser technology. CGR has been working with Christie since 2007 when it went digital. A range of different models will be used to match the different venus. Christie has the CP4325-RGB, the soon to be released CP2315-RGB and CP2320-RGB models, and further Christie RealLaser cinema projector models to be released in the next 12 months.
Analyst Comment
Chris mentioned that “data from IHS at Display Summit showed that sales of RGB laser system as of the end of 2017 were only 700 units so 200 more units is big”. In the wider context of all cinema, the deal is not huge, but it shows that at least some cinema operators are ready to invest to maintain a premium experience compared to home video. (BR)