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Under-30 South Koreans Bought Android as First Phone; Now on iOS

by Artem Alekseenko

The landscape of smartphone usage in South Korea has been experiencing noteworthy shifts, particularly among the younger demographic. Recent data from a comprehensive consumer survey conducted by Counterpoint Research during the first half of …

Tags:Android| Counterpoint| ioS| Korea| Smartphones

Addressing the Persisting CTV Bundle ID Crisis

by Artem Alekseenko

Bundle IDs are strings of characters used by advertisers and ad platforms to identify specific apps on CTV platforms like Samsung Smart TV, Amazon Fire TV, and Roku.

Tags:Advertising| Connected TV (CTV)| Pixalate