Seth Coe-Sullivan is from QDVision and he started by introducing the company. On the firm’s booth at SID, the firm’s marketing was focused on the shipping of commercial products with its technology. Coe-Sullivan also took that line.
He said one of the things he is proudest of is getting to market first with quantum dot (QD) lighting in 2010, the first display product (2013 from Sony) and now monitors from Philips (2015). His strategy has been “China first”. CS explained how QDs work, by converting blue light to other colours with 90%-99% efficiency. QDs can be aded to an LCD without a change in LCD processing. “You get better than OLED colour at the cost of LCDs”, he said.
He then went through the three ways to enable LCDs with QDs – by edge optics (as QD Vision started with), film-based approach (originally from 3M) and on-chip LEDs (something similar, but not, apparently, using quantum dots announced by Osram for later this year – BR). QDs produce much more pure RGB, so you can better saturation and can get over 90% of Rec. 2020. As a result, QD will be widely adopted and analysts are very bullish about the prospects.
