AT&T added 235,000 satellite subscribers in the fourth quarter of 2016, although IPTV subscribers declined by 262,000. For the third straight quarter, gross additions increased on a year-on-year basis even when excluding IPTV customers transitioning to DirecTV.
During the quarter, AT&T introduced DirecTV Now and added more than 200,000 subscribers by using special promotions and launch pricing. The Entertainment Group ended the quarter with 25.5 million total video subscribers when including DirecTV NOW subscribers and 25.3 million linear video subscribers.
For DirecTV Latin America, fourth-quarter subscriber net losses were 21,000, driven down by declines in Brazil that were partially offset by gains in Chile, Colombia, Uruguay and Ecuador. Total subscribers at the end of the quarter were 12.5 million. Sky Mexico had approximately 7.9 million subscribers as of 30th September 2016.
