Amazon announced the expansion of its Amazon-built TV family. The Amazon-built TV lineup will now include three new sizes of the Fire TV Omni QLED Series lineup, which includes the Fire TV Ambient Experience; and introduce the affordable Fire TV 2-Series which starts at just $199.99. Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
Fire TV Omni QLED Series—starting at $449.99
The Fire TV Omni QLED Series—with the Fire TV Ambient Experience—will now be available in three new sizes: 43”, 50”, and 55”. The Omni QLED features a 4K Quantum Dot Technology (QLED) display with full-array local dimming of up to 96 zones, plus support for both Dolby Vision IQ and HDR10+ Adaptive. The lineup also features built-in far-field technology, enabling customers to find apps, discover shows, manage playback, and use hands-free with Alexa controls.
The Omni QLED’s Fire TV uses presence sensors to activate the Ambient Experience, which employs Alexa to display information and control smart devices. The Omni QLED Series can also function as an in-home art gallery, featuring a growing collection of artwork from famous institutions. The Ambient Experience will soon include dynamic art, which adapts to the environment.
The Fire TV 2-Series is available in 32″ and 40″ sizes, offering Alexa integration, HD and FHD resolutions, and access to various streaming apps. It supports HDR 10, HLG, and Dolby Digital Audio, and includes the Fire TV Alexa Voice Remote for easy control. The Fire TV 2-Series is available for purchase now.
Fire TV supports the Audio Streaming for Hearing Aids (ASHA) protocol and has collaborated with hearing aid company Starkey and implantable hearing solution provider Cochlear. The Fire TV Omni QLED Series, Fire TV 4-Series, and Fire TV 2-Series all support ASHA, allowing customers with compatible hearing aids or implant sound processors to connect directly with these devices for improved audio experiences.
| TV Series | Sizes (inches) | Price Range | Availability |
|---|---|---|---|
| Fire TV Omni QLED | 43, 50, 55 | Starting at $449.99 | Pre-order at Amazon, purchase at BestBuy.com starting May 11th |
| Fire TV 2-Series | 32, 40 | Starting at $199.99 | Available at Amazon |
To be fair to the title, Amazon is saying today that sales of its Fire TV streaming devices and smart TVs are over 200 million units. It was 150 million Fire TV devices sold in January 2022. The company lead with that nice tidbit, maybe to justify getting into smart TVs in a bigger way like, we can do it, you know we can.
