Nagra announced that Emagine Entertainment of the US has used Nagra’s myCinema CaaS content protection and HEVC compression to show digital cinema content at the Royal Oak Cinema in Detroit. The event was the first time that a full length feature film (“Ideal Home” starring Paul Rudd) has been delivered from the cloud using the CaaS and avoiding the “enormous costs experienced with traditional Digital Cinema Prints (DCPs)”, to quote the company.
Jean-Luc Jezouin, SVP Business Development at Nagra said:
Since the successful launch of myCinema at CinemaCon 2018, NAGRA has licensed dozens of myCinema exhibition partners, representing more than 200 cinema properties. To complete this exciting new era of technological innovation we have licensed the cinematic distribution rights for first-run movies, alternative content, foreign language films, esports, live play, opera and other offerings. This new cloud-based distribution system offers an innovative way forward delivering tangible ROI for theaters from a continually growing database of content.”
Analyst Comment
DCPs are usually encrypted hard drives with the movie content and can be locked to only allow content to be shown in a particular projector at a particular date and time. However, the files are also allowed to be transmitted by electronic means, but are very big files, so HDDs are normally used. (BR)
