The next panel was on 3D and consisted of Josephine Derobe, a stereographer and director, Jacques Verly from the University of Liege and Ludger Pfanz, a professor from HfG Karlsruhe and the director of the Beyond Festival.
Europe has a lot of interest in 3D, but there were not many real projects. Verly said that the 3D Guild was set up to try to develop an association that would not conflict with other organisations and bring those interested in 3D together. Verly spoke to the 3D International Society (which has now moved away from just 3D to “Advanced Imaging”) and the Guild was announced at the Cannes Film Festival. Individuals can be members and the organisation is based in Brussels, but it is very international.
Pfanz and Derobe are members of the guild. Derobe said in answer to a question that if you go to 360 degree viewing, you have to go to stereo, at least. She also said that it is very useful for those that are involved in the business of 3D content to also get information and understanding from those that are perhaps academics or researchers who have a different point of view. The guild helps with that.
In response to a question about “why a 3D Guild, why not a VR Guild?”, Pfanz said that you have to start with stories and the fundamentals of story telling. He also said that it is good to have an organisation that is really interested in developing 3D, not just jumping on the next bandwagon.
Verly said that “Stereo” means volume in Greek, not just two images!
At the moment, the 3D Guild has around 40 members that are paid up and it is looking for more. There are thoughts of running a roadshow and a research project to get feedback on 3D cinema experiences.
“Words from our Sponsors”…. IpsosIpsos is a recent partner of 3IT and Janet van Rossem and Nick Reynolds are from the company, which ran a big event at the 3IT. Ipsos is from France and is a market research company – the third largest in the world, Reynolds said. It works a lot with FMCG and automotive companies, among others. There are a lot of challenges from digitisation for the company and for its clients. This final section of the event, could best be described as “a word from our sponsors”.
Schaefer finished by summarising some projects for the 3IT including 3D scanning of cultural objects and another on 3D printing of spare parts for a crane maker, which has to provide parts for products that may be 30 years old. The group is looking at whether a part could be made if it is not available, but the searching for the part will be done based on a 3D scan of the part. The project will, hopefully, start next year.
Analyst Comment
The session was a good one – but it was too long at the end of a long day – over three hours of continuous presentations is too much without a break! (BR)
