Westfield US Boosts Digital Presence

Westfield Malls in the US has been investing to boost its digital displays in its shopping malls. The latest version of its platform uses cameras and sensors to capture audience metrics and that is used to optimise content, in combination with other data such as weather conditions.

A recent project has been a special exhibition of artwork from the Sistine Chapel that has been shown in the WTC Mall and will be taken to other sites around the country. There’s a video below.