IBC2017 on 16th September, will focus on VR, AR and mixed reality (MR) with opportunities at the show to learn more about their current place in the market and the opportunities they offer, as well as examining technological challenges and user experiences.
Rikard Steiber, president Viveport and SVP VR at HTC Vive, will give the keynote presentation looking at the road ahead for VR. The session will look at the emerging consumer devices and services, such as the Viveport VR app store, as well as showcasing VR experiences across platforms.
There will be a panel discussion on 17th September focussing on “Leaving the Hype Behind: Next Frontier in VR, AR, MR and Other Realities in Between” with panellists including: Edward Tang, co-founder and CTO of Avegant; Leen Segers, co-founder and CEO of LucidWeb; and Tony Mugavero, CEO of LittlStar.
On the same day, there will be a start-up forum that enables established media houses, start-ups and investors working in VR, AR and MR to share their opinions. Speakers will include Marco DeMiroz, co-founder of The VR Fund.
Another session will be, “VR and AR – The Production, The Potential and The Pitfalls” where speakers will share some of the lessons that have been learned, as well as discussing the potential of live-action VR captured with camera arrays, the potential adverse effects of VR and AR and how to avoid them.
In addition, the IBC Future Zone will present the latest ideas and innovations from companies, including BBC R&D, Generic Robotics, NHK. Sennheiser and Immersia TV. Technologies that will be showcased will include, MR, 3D audio and holographic projection, with a focus on multi-sensory virtual worlds and imagery of the future.
Also at the show will be the IBC Future Reality Theatre which is free to attend for all IBC attendees, with confirmed companies speaking including, Adobe, Live Planet, Nokia, V-Nova and Mettle.
