Vodafone Romania launches TV, strikes Netflix deal

Vodafone has entered the Romanian TV market with an application called 4GTV+ which allows smartphone users to view TV content within 72 hours of transmission on the system. The company is also offering Netflix to customers, initially free to those subscribing to 4GTV+. A Vodafone executive quoted by Business Review said that 85% of the Romanian users of mobile watch at least one video per day, especially the young generation”.