Ovum has forecast that the value of the VR video market will reach $8.2 billion by 2020, overtaking gaming in the share of VR applications. The company identified four revenue streams which are:
- subscription models
- transactional payments for one-off downloads or streams
- purchasing physical media (for situations where bandwidth is constrained)
- advertising revenues
Ovum differentiates five different types of video, from simple ‘private viewing of 2D’ (like the Glyph) and it expects the most common content will be 360º content captured from a fixed position, but allowing the viewer to look all around. The company expects a lot of this video to be user-generated as 360º cameras gett better and cheaper.