What They Say
Vewd and Vestel announced a deal to develop an SaaS-based TV for operators.
Vewd’s Software-as-a-Service (SaaS) business model is intended to align Operator TV with Pay TV subscription models and revenue, distributing costs, development time and risk. Functionality that is standard in an Operator TV:
- Conditional Access available to ensure broadcast and IP content security
- Cloud-managed reference user experience (UX) or the Operator’s customized UI
- Content including premium OTT and video-on-demand, FAST channels and full support for broadcast channels
“Operators have tried different strategies to embrace Smart TV, but together with Vestel, we’ve made the first solution that seamlessly connects Pay TV and Smart TV,” said Aneesh Rajaram, CEO of Vewd. “Consumers are streaming more and connecting fewer devices to the TV. As a result, Operators are forced to fight for visibility among Smart TV apps. Vewd Operator TV ensures Operators of any size can seize control from the start and win the home’s most important screen.”
What We Think
This announcement is a follow up to the announcement last week of the Sky Glass set. Other operators, smaller and less technically sophisticated than Sky, will be looking to also get into the set business and away from STBs. Both of these companies know what they are doing, so shuold be able to provide good solutions. Pay TV providers are under huge pressure in ‘the battle for the remote control’ as SmartTV gets more and more capable. (BR)
