Ubitus K.K. and Google Cloud announced a new partnership to advance the development of cloud streaming in the games industry. Under the collaboration, Ubitus has chosen Google Cloud as its primary cloud provider and will run the majority of its workloads onto Google Cloud. Additionally, Ubitus’ GameCloud solution will be available on Google Cloud Marketplace, providing developers even more access to its cloud gaming technologies. Ubitus works with major game consoles and publishers to help game developers deliver content to players worldwide.
Game companies need streaming technology providers that can help them significantly improve their cost-performance ratio. By moving hardware demands to the cloud, game companies can enable players to play their favorite games on any device (TVs or mobile phones), at any setting, streaming images in full 4K resolution. This helps gaming companies reach new audiences, open up new business opportunities, and improve customer experiences.
Together, the two companies will partner to digitally transform cloud streaming for games by:
- Accelerating market innovation: Ubitus will tap into Google Cloud’s global scale, GPU and VM resources, and expertise in data, artificial intelligence (AI) and machine learning (ML) to improve the quality and power of its streaming and on-demand services for the games industry and beyond—including offerings in fashion, real estate, and automotive verticals.
- Increasing access to streaming solutions: Ubitus’ patented GameCloud solution will be available on the Google Cloud Marketplace, increasing support for content distribution globally.
- Digitally transforming cloud game distribution: Ubitus will leverage Google Cloud’s open infrastructure, enhanced cybersecurity protection, and expertise in data, AI and ML to further streamline cloud game distribution worldwide
“Working with Google Cloud, we will provide one of the most flexible and powerful streaming services to meet customers’ go-to-market strategies,” said Wesley Kuo, Founder and CEO, Ubitus. “Our partnership enables games to more easily distribute high-fidelity and interactive content globally across any device, including PC, mobile, tablet, IPTV, and VR/AR headsets.”
“As we looked to the future of cloud streaming for games at Google, we found that Ubitus’ robust offerings set a new bar for the games industry,” said Jack Buser, Director, Google Cloud for Games. “Our partnership with Ubitus further underscores Google Cloud’s commitment to powering live service games on any connected device.”
