Facebook is developing a video-centric app for TV set-top boxes and is already seeking publishers to create exclusive content for it. The app is part of an effort by Facebook to compete for TV advertising revenue. Facebook’s strategy to push more video content on the platform has been well documented recently.
It is believed that the social network’s video programming content would be typically items of 10 minutes long ranging from scripted shows to sports and entertainment. Whilst there is no confirmation of which streaming boxes Facebook’s TV content will stream onto, it is believed that Apple TV is the first target.
The app is reportedly one of several Facebook projects aimed at making the company a “video-first” business that can compete for television advertising. The social network giant has been marketing its live-streaming capabilities, testing a new video advertising product and integrating more videos into Instagram, its photo-sharing app.
