What They Say
TVRev.com published an interesting article on the development of front end interfaces for smart TVs and highlighted that Vizio is adopting the ‘Tiles’ system from SpringServe for its Smartcast interface. The author emphasises the change in the number of streaming services adopted by consumers these days and the different front needed.
SpringServe General Manager Joe Hirsch said:
“We created Tiles to bring the precision of video ad serving to the content discovery experience users see when they turn on their connected TVs. This technology, built off the IAB native ads spec, gives TV manufacturers like VIZIO additional non-interruptive ad experiences in the form of pause ads and sponsored scene selection.”
What We Think
As viewers continue to take advantage of the improved processors in SmartTVs to access their ‘stuff’, the challenge of getting the user interface right becomes more important. (BR)
