Vizio – Display Daily

Vizio Pays for Misleading Marketing of Refresh Rates

by Shawnee Blackwood

Vizio advertised 60Hz TVs as having an “effective” refresh rate of 120Hz and 120Hz TVs as having an “effective” rate of 240Hz. This was referring to backlight scanning/black frame insertion, not the actual refresh rate.

Tags:LCD| refresh rate| Variable Frame Rate (VRR)| Vizio

Home Depot and Vizio Collaborate on QR Code-Enabled Holiday Series for Experimental Shopping on CTV

by Shawnee Blackwood

Home Depot experimenting with shopping codes on Vizio TVs.

Tags:Advertising| CTV| Vizio

Vizio Wants to Work With Other TV OEMS

by Omid Rahmat

The TV OEM landscape has to change, and the middle tier of brands are going to get squeezed out of the business of delivering displays.

Tags:Advertising| Connected TV| showcase| Smart TV| Vizio

Vizio’s Performance Provides Useful Smart TV Strategies

by Omid Rahmat

When faced with slowdowns and drops in demand for TVs, there are other options to grow your revenues. Are they right for you?

Tags:Advertising| Connected TV| Smart TV| Vizio

Vizio Reports Growth in Platform Revenue and SmartCast Usage

by Artem Alekseenko

Smart TV shipments declined by 11% but SmartCast ARPUs rose by 18%.

Tags:financials| Smart TV| Vizio

Vizio Announces 2nd Annual Developer Conference Focused on Pushing the Boundaries of Connected TVs

by Artem Alekseenko

Attendees will have the opportunity to attend breakout sessions and gain valuable insights on app design for discoverability, integrating monetization options, creating consumer-centric experiences, and best practices for connected TV (CTV) app development.

Tags:Connected TV (CTV)| Operating Systems| Vizio

Samsung, Sony, Vizio, LG, TCL and Hisense Take Early Lead on Amazon Prime Day Discounts for 50-55 Inch TVs

by Shawnee Blackwood

The next two days will say a lot about the state of the consumer TV market.

How Geo-Targeted Connected TVs Boost Advertising Campaigns

by Artem Alekseenko

A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising.

Tags:Advertising| CTV| Vizio

Vizio Weathers Smart TV Storms of Q1’23 With Streaming Service Revenues

by Omid Rahmat

The big drop in smart TV sales was offset by revenues from various aspects of its streaming services is interesting by itself alone.

Tags:Advertising| financials| Smart TV| streaming subscribers| Vizio

Advancements in Advertising for Media and Entertainment on Connected TV Platforms

by Omid Rahmat

Calling televisions TVs seems like it belongs in another century. They do much more than transmitting visuals from a distance.

Tags:Advertising| FAST| TVs (TV Sets)| Vizio

Reimagining the TV Business: Casting Around for New Business Models

by Bob Raikes

As TV brands face diminishing returns, the industry may look to advertising-funded services to generate income and deepen user relationships.

Vizio Gets a Step Closer to MRR With Ad Serving Deal

by Omid Rahmat

The company recently made a deal with Whip Media to manage its ad revenue reporting for WatchFree+. As a pretty hefty US TV brand already, the company has managed to start making a transition …

Tags:Smart TV| Vizio