Vizio Pays for Misleading Marketing of Refresh Rates

by Shawnee Blackwood

Vizio advertised 60Hz TVs as having an “effective” refresh rate of 120Hz and 120Hz TVs as having an “effective” rate of 240Hz. This was referring to backlight scanning/black frame insertion, not the actual refresh rate.

Tags:LCD| refresh rate| Variable Frame Rate (VRR)| Vizio

Vizio Wants to Work With Other TV OEMS

by Omid Rahmat

The TV OEM landscape has to change, and the middle tier of brands are going to get squeezed out of the business of delivering displays.

Tags:Advertising| Connected TV| showcase| Smart TV| Vizio

Vizio Gets a Step Closer to MRR With Ad Serving Deal

by Omid Rahmat

The company recently made a deal with Whip Media to manage its ad revenue reporting for WatchFree+. As a pretty hefty US TV brand already, the company has managed to start making a transition …

Tags:Smart TV| Vizio