The Importance of Catch-Up and Personal Profiles for OTT TV

SPB TV, a provider of end-to-end OTT TV solutions, conducted an online survey of their end-users of OTT TV and video services and found that this year is the year of the TV catch-up feature. It jumped from number ten on the list to the second most-demanded feature cited by 42% of respondents. In fact, 45% of respondents would subscribe to a service for having access to catch-up content.

The survey showed that 47% of SPB TV respondents want to have their viewing profiles available on shared in-home devices, like Smart TV s and set-top boxes. The most highly valued personal profile features were the ability to control your own content lists (65% of respondents) and personalised content recommendations (50%). The feature was asked for by more than a half of SPB TV respondents regardless of their age. Some 47% of respondents found content recommendations very helpful and 33% are looking forward to the improvement in the relevance of such recommendations.

The smartphone penetration rate among the OTT TV viewers reached 80%. Mobile viewing was mainly driven by short videos with 61% of respondents watching YouTube and similar videos every day on their smartphones, and 58% on their tablets. The survey also showed that smartphones are second-best for linear TV viewing, after TV-sets.

The survey was conducted in six languages: English, French, Spanish, Portuguese, Russian and German, and mainly targeted emerging markets and migrant communities worldwide. The majority of respondents were based in Algeria, Armenia, Belarus, Brazil, France, Germany, Ghana, India, Israel, Kazakhstan, Mexico, Morocco, Nigeria, Pakistan, Russia, Spain, Ukraine, and the US.

As well as details of the OTT services, the survey asked respondents about the features that they cared about and purchasing intentions. As usual, picture quality and resolution came top.

SPB Survey FeaturesSPB surveyed about desired features – click for higher resolution

SPB Survey buying intentions

A copy of the full survey results can be downloaded.