TCL, the world’s second-largest TV brand, has been going all-in on NFL partnerships to grow its television business in the United States. The company has recently announced significant collaborations with the Atlanta Falcons, the Seattle Seahawks, and the Los Angeles Chargers quarterback Justin Herbert, it’s first-ever brand ambassador, as part of its aggressive expansion strategy.
In a bid to reach the hearts of NFL fans across the nation, TCL has forged these exciting partnerships that involve naming rights, customized experiences, and collaborative marketing efforts. The company believes that these associations will help strengthen its position in the U.S. market and enhance its image as a leading provider of high-quality televisions.
As part of its partnership with the Atlanta Falcons, TCL has acquired the naming rights to the Falcons’ practice facility, now known as the “TCL Performance Center.” This collaboration marks a significant milestone for the company, further cementing its presence in the world of professional sports.
Similarly, TCL has teamed up with the Seattle Seahawks, a partnership that includes co-branded Seahawks-themed TVs and exclusive game-day experiences for fans. As part of this collaboration, the Seahawks will promote TCL’s award-winning television lineup, providing the company with invaluable visibility among the team’s passionate fan base.
Perhaps the most noteworthy partnership is with the Los Angeles Chargers quarterback Justin Herbert. As one of the most promising talents in the NFL, Herbert will serve as TCL’s first-ever brand ambassador, promoting the company’s TV products and enhancing its presence among sports enthusiasts. The partnership is expected to boost TCL’s credibility and attract new customers.
TCL’s strategic approach to partnering with the NFL franchises and players demonstrates the company’s commitment to becoming a household name in the United States. By aligning with some of the most popular teams and athletes in the country, TCL is positioning itself for substantial growth in the U.S. market, capitalizing on the passion and loyalty of NFL fans. With these latest collaborations, TCL is certainly on the right track to achieving its ambitious goals.
