TiVo and Tru Optik Make Viewing Data Available for OTT Targeting
by Andrew Fenn
TiVo has announced a new deal with Tru Optik, the audience intelligence and data-management platform built for OTT television, designed to extend TiVo’s linear TV viewership data to the brands, agencies and publishers that …
Tags:Advertising| Large Display Monitor| Mobile Display Monitor| Smart TV| Tivo| TV Viewing| Vol 25 - Issue 12