
Millward Brown Sees Digital Video Consumption Rising Globally
by Norbert Hildebrand
Millward Brown part of the Kantar Group focuses on advertising effectiveness and brand development has published some results of their recent survey on TV versus digital viewing. This also covers the consumption and reception …
Tags:Advertising| Large Display Monitor| Mobile Display Monitor| OTT Video| Streaming Video| TV (Television)| TV Viewing| Video over IP (VIP)| Vol 22 - Issue 41