Meta Wants, Needs, an Apple Headset War
by Omid Rahmat
Meta’s significant investment in Oculus and the metaverse faces an existential threat from Apple.
Tags:Apple| headsets| | XR
by Omid Rahmat
Meta’s significant investment in Oculus and the metaverse faces an existential threat from Apple.
Tags:Apple| headsets| | XR
by Shawnee Blackwood
Meta’s interest comes as Apple prepares to launch its own mixed reality device.
Tags:Augmented Reality| headsets| Magic Leap| | VR| Waveguide Display
by Shawnee Blackwood
This joint project between BMW and Meta is a significant leap in the auto industry, spearheading the exploration and development of immersive, in-vehicle XR experiences.
Tags:Automotive| BMW| headsets| | XR
by Emory Kale
AR/VR panel sales will reach 119 million units by the year 2028.
Tags:Apple| Augmented Reality| DSCC| | MicroLED| OLED| PlayStation| SiOLED| VR
by Omid Rahmat
The company is going to follow its launch strategy with Apple Watch for its MR headset, and try and emulate its success.
Tags:Apple| Apple Watch| | Microsoft| Mixed Reality| xrOS
by Karl Guttag
The learning curve for MR technology is slower than that of semiconductors, as many factors are nearing the limits of physics. Even the world’s biggest tech company has to face that reality.
Tags:Apple| Google Glass| Hololens| | Mixed Reality| Moore's Law
by Omid Rahmat
Computer scientists at the University of California, San Diego (UCSD) and Meta AI have developed a new video frame interpolation method that achieves smoother slow-motion video progression using something called Flow-Agnostic Video Representations for …
Tags:Augmented Reality| | Video Quality| VR
by Jon Peddie
Augmented reality (AR), like virtual reality (VR), is divided into two main segments: consumer and commercial. Consumer AR glasses resemble normal spectacles and are inconspicuous. Commercial AR, which includes medical, scientific, industrial, enterprise, and …
Tags:Augmented Reality| Head Up Displays HUDs| | Microsoft| VR
by Omid Rahmat
IDC just came out with a report that says Meta had 80% of the AR/VR headset market in 2022 as global shipments declined 20.9% to 8.8 million units. A Chinese market research firm has …
Tags:Augmented Reality| Bytedance| CCS Insights| IDC| | VR
by Omid Rahmat
There are three fundamental problems with making headsets for AR/VR/MR. First, which of the three is it? Second, it’s never about what you see, but how you see it. Third, you have to have …
Tags:Augmented Reality| Head Tracker| HMDs (Head Mounted Displays)| | Oculus VR
by Omid Rahmat
No matter how you slice it, Meta is subsidizing every VR headset it sells to the tune of 4 to 6 times the revenue it generates. That’s so crazy that you have to think …
Tags:Apple| Augmented Reality| | Mixed Reality| Oculus VR
by Omid Rahmat
TikTok’s parent comapny, China’s ByteDance, owns a VR headset company, Pico, and despite the pressures that bear down on the company from western regulators, it is not backing away from a fight with Meta …
Tags:HMDs (Head Mounted Displays)| | Pico| VR