Kagan: Digital Entertainment Behaviour Determines SVoD Use
by Andrew Fenn
A new study by Kagan, a media research group within S&P Global Market Intelligence, has indicated that it is so-called “digital entertainment behaviour” that most effectively identifies current and future subscription video on-demand (SVoD) …
Tags:Large Display Monitor| Market Data| Mobile Display Monitor| SVOD| UK (United Kingdom)| Vol 25 - Issue 07