Empowering display industry professionals with cutting-edge insights and analysis
by Bob Raikes
Some six months ago, Nielsen said in the US that it was planning to measure TV commercial viewing in public spaces including hospitality, gyms and transportation sites. ESPN is the first company to use …
Tags:DOOH| Large Display Monitor| Mobile Display Monitor| Sports and Stadiums| Vol 24 - Issue 20
by Yvette Raikes
JCDecaux has won the five year contract for Rotterdam public transport company RET’s outdoor advertising, taking over from Exterion Media, which in turn replaced CBS Outdoor. The contract covers passenger shelters, trams, buses and …
Tags:DOOH| JCDecaux| Large Display Monitor| Transport| Vol 24 - Issue 20
by Bob Raikes
The DMI organisation in Germany has drawn attention to Nielsen data on advertising that shows that spending in Q1 rose to €7.99 billion, up 2% on the previous year from €7.83 billion. Print media …
Tags:Advertising| DOOH| Large Display Monitor| Vol 24 - Issue 20
by Yvette Raikes
Digital signage company BrightSign is partnering Felbro Displays to produce a self-service ordering kiosk aimed at the QSR (quick service restaurant) business. The kiosk has a 27″ Elo touchscreen and a BrightSign media player, …
Tags:DOOH| Kiosks| Large Display Monitor| | Vol 24 - Issue 19
by Yvette Raikes
Startup insurance company, Haftpflicht Helden, has engaged WallDecaux, part of JCDecaux, to provide a DOOH campaign promoting its services in Berlin, designed by Publicis Pixelparks. The displays have been fitted with a sensor, so …
Tags:DOOH| Germany| Large Display Monitor| Vol 24 - Issue 19
by Bob Raikes
Invidis has reported that a recent campaign of advertising and digital marketing helped C&A in Germany to attract an average of 15% more visitors to their stores, with some stores 25% up and the …
Tags:DOOH| Germany| Large Display Monitor| Retail| Vol 24 - Issue 19
by Yvette Raikes
Filling station chain Tank & Rast (Fill up and rest) is installing 85″ Samsung Travelboards outside its rest areas. The several hundred OH85F screens have been customised for Tank & Rast by Samsung. They …
Tags:DOOH| Germany| Large Display Monitor| Outdoor Displays| Samsung| Vol 24 - Issue 20
by Yvette Raikes
The Digital Signage Summit Europe will include a presentation from Google showing the Toyota project. 3,000 showrooms were equipped with 42″ displays using Google Chrome, a total of 10,000 screens. (Toyota Rolls Out Chrome …
Tags:Automotive| DOOH| Large Display Monitor| Retail| Vol 24 - Issue 19
by Bob Raikes
It looks as though we missed it in our report, so we were pleased to spot that Seloy Live partnered with Feonic at the recent Retail Digital Signage Expo to show a 90″ Sense …
Tags:audio| DOOH| Large Display Monitor| Retail| Touch| Vol 24 - Issue 19
by Yvette Raikes
The Leibnitz Association has eight research museums in Germany. Thanks to interactive technology, all eight can be involved in a joint simultaneous exhibition. The museums will each be showing individual objects, but the exhibition …
Tags:DOOH| Eyevis| Germany| Large Display Monitor| Museums & Exhibitions| Vol 24 - Issue 19
by Alan Spencer
JCDecaux has a new advertising contract on the Naples subway system that includes additional DooH screens at seven stations. Following the issuing of a tender in 2016, IGPDecaux, an Italian subsidiary of JCDecaux, won …
Tags:DOOH| Italy| JCDecaux| Large Display Monitor| Vol 24 - Issue 19
by Alan Spencer
Elonex has installed a DOOH advertising screen in Manchester’s city centre at the National Football Museum. It has been displaying advertisements from the Royal Bank of Scotland, We Want Any Car and Falken Tyres, …
Tags:DOOH| Large Display Monitor| LED| Outdoor Displays| UK (United Kingdom)| Vol 24 - Issue 19
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