Invidis has reported that a recent campaign of advertising and digital marketing helped C&A in Germany to attract an average of 15% more visitors to their stores, with some stores 25% up and the number of returning buyers even more.
The campaign ran for a week at the end of November and was developed by a number of agencies using the xMapper tool to synchronise mobile and digital outdoor content. The tool was used to map the movements of target consumers. Carat, a division of Dentsu Aegis was involved in the project, having won the C&A contract for Europe last year.
Analyst Comment
Over the years, I have been asked often if we have any data that proves the effect of digital signage. C&A does not appear to have released sales figures, but a 15% growth in footfall is very good. (BR)
