DOOH – Page 2 – Display Daily

Perion Completes Acquisition of Hivestack DOOH for $100 Million

by Shawnee Blackwood

Spending on DOOH ads is predicted to grow at an annual rate of 15.3% from $21.5 billion in 2023 to $30.7 billion in 2026.

Tags:DOOH| Mergers & Acquisitions

The True Cost of Digital Signage

by Shawnee Blackwood

A display’s true environmental costs, considering climate, water, and health factors, could add several hundred dollars to the actual price, nearly doubling the price for entry-level digital signage displays.

Tags:Digital Signage| DOOH| showcase| Sustainability

DOOH Shows Recovery to Pre-Pandemic Levels

by Omid Rahmat

Demand for more display acreage won’t abate until advertisers can deliver every viewable surface their messaging.

Tags:Advertising| DOOH| Financial Data| JCDecaux

Athletica and Finland’s LedFoil Collaborate on Under-Ice LED Displays

by Artem Alekseenko

Until now, static and permanent cardboard ads have been installed under the ice during the off-season summer months.

TSX’s LED Billboard/Concert Stage Rocks Like No Other Display Ever

by Shawnee Blackwood

A nine story display, a 4,000 square foot stage suspended 30 feet in the air, and 86,000 pound double LED doors.

Dynamic Vehicle-Based Advertising Hits the Roads: DOOH Targeted Messages for Drivers

by Shawnee Blackwood

VDT technology from DOOH company, Ocean, allows brands to deliver personalized ad content to drivers and their passengers based on their vehicle’s make, model, year, color, or fuel type.

Tags:Advertising| Automotive| DOOH| PLF

Draganfly and Promo Drone Offering Starling X.2 Drone Digital Display Messaging Platform

by Shawnee Blackwood

Combines Draganfly’s Commander 3 XL airframe with Promo Drone’s video display technology, which includes ultra-bright LED display panels.

Tags:DOOH| LED

Ostin Secures Orders for Metro Platform Display Products in Beijing, Tianjin, and Nanjing

by Artem Alekseenko

Ostin will supply a total of 500 units of 28-inch bar-shaped platform door displays, 406 units of 43-inch and 50-inch PIS screens, and 20-inch metro platform monitors.

Tags:China| Digital Signage| DOOH| Ostin Technology

Digital Signage and the Merging of E-Paper, LCD, and LED Technologies

by Shawnee Blackwood

LCD factories, despite the declining market for LCD, can use their knowledge and expertise in core technology and transistors to develop new ways of driving pixels.

Tags:Digital Signage| DOOH| e-paper| LCD| LED

Strong Growth in Public Spaces, Control Rooms, and Corporate Signage Drives $18.6 Billion Revenue for Digital Signage in 2023

by Artem Alekseenko

While vendors had previously focused on corporate and education sectors during the pandemic, this year should see strength in retail, hospitality and other sectors affected by the pandemic.

Samsung’s The Wall Gets TÜV Rheinland Certification

by Shawnee Blackwood

The TÜV Rheinland certification provides an impartially verified carbon footprint allowing business-to-business customers to offset their CO2 emissions through certificates and thus achieve carbon neutrality.

Tags:Digital Signage| DOOH| Samsung| TÜV Rheinland

Vericast and Intel Test New Digital In-store Advertising Network in Retail Digital Display Installations

by Artem Alekseenko

The newly designed system underwent a two-week pilot test across 50 independently owned convenience stores in Dallas and New Orleans.

Tags:Digital Signage| DOOH| Intel| Retail| Vericast