Strong Growth in Public Spaces, Control Rooms, and Corporate Signage Drives $18.6 Billion Revenue for Digital Signage in 2023

According to a recent report from Omdia, Infocomm 2023 showcased a wide range of display products featuring LCD, OLED, and direct-view LED (dvLED) technology. While vendors had previously focused on corporate and education sectors during the pandemic, this year’s offerings demonstrated a shift towards vertical market solutions, particularly in sectors most impacted by the pandemic.

ProAV vertical market forecasted YoY revenue growth rates in 2023. (Source: Omdia)

The exhibition highlighted various products tailored for retail, hospitality, public spaces, corporate lobbies, and other sectors, with an emphasis on creative and experiential displays. Notably, there was a resurgence of retail solutions, including those for quick-service restaurants (QSR), in-store windows, restaurants, and kiosks. This trend can be attributed to customers’ return to in-store shopping and the recovery of foot traffic to pre-pandemic levels.

Drawing from their ProAV Vertical Market Viewpoint Service, Omdia predicts that public spaces, control rooms, and corporate signage will experience the strongest year-on-year (YoY) revenue growth in 2023. The latest forecast indicates that overall revenue from digital signage displays, encompassing LCD, OLED, and dvLED technologies, will surpass $18.6 billion in 2023.

While classroom and conference room displays continue to contribute significantly to revenue in 2023, Omdia expects a slight slowdown in these sectors compared to the exceptional performance seen in 2022, specifically with interactive and videoconferencing displays within education and corporate markets.