Connected TV (CTV) – Display Daily

Addressing the Persisting CTV Bundle ID Crisis

by Artem Alekseenko

Bundle IDs are strings of characters used by advertisers and ad platforms to identify specific apps on CTV platforms like Samsung Smart TV, Amazon Fire TV, and Roku.

Tags:Advertising| Connected TV (CTV)| Pixalate

New Sports Channels Being Coming to LG Channels Globally

by Artem Alekseenko

An ever-expanding lineup of sports content and partnerships with major sports streaming services are driving the expansion and ambitions of LG Channels.

Tags:Connected TV (CTV)| FAST| LG| Smart TV| streaming

Vizio Announces 2nd Annual Developer Conference Focused on Pushing the Boundaries of Connected TVs

by Artem Alekseenko

Attendees will have the opportunity to attend breakout sessions and gain valuable insights on app design for discoverability, integrating monetization options, creating consumer-centric experiences, and best practices for connected TV (CTV) app development.

Tags:Connected TV (CTV)| Operating Systems| Vizio

Everyone Loves Their Smart TVs and Most Have Roku

by Shawnee Blackwood

New research offers insights into consumers’ experiences of smart TVs, 4K, 8K, and beyond.

Simpli.fi Launches ZTV: Advanced CTV Advertising Solution with Precise Targeting and Competitive Pricing

by Artem Alekseenko

Advertisers can optimize their campaigns by targeting ZIP codes that align most closely with their desired audiences.

Tags:Advertising| Connected TV (CTV)| Simpli.fi| ZTV