Augmented Reality – Page 98

Immersive Technology Caucus Formed by US Congress

by Alan Spencer

At the beginning of the month, five US congressional representatives announced the formation of a congressional caucus on VR, AR and mixed reality. As these technologies continue to advance, the caucus will work to …

Highlights of NAB 2017

by Chris Chinnock

Our special reports on NAB 2017 also include coverage of the SMPTE-organized Future of Cinema conference as well as a number of NAB-organized sessions. The focus of coverage was on AR/VR and the HDR …

Technicolor Execs Discuss Challenges of AR/VR/MR

by Chris Chinnock

Technicolor organized a special media session with three of its top executives to discuss the nascent AR, VR and mixed reality markets. Participating were Technicolor Experience Center head Marcie Jastrow (left photo), group chief …

Brother’s Head-Mounted Viewfinder Shown at NAB

by Chris Chinnock

Brother International Corporation was at NAB to show off its high-definition head-mounted display, the monocular AiRScouter WD-330C. It is optimized for video production applications such as a remote camera viewfinder. But it is not …

Tags:Augmented Reality| Mobile Display Monitor| NAB 2017| Vol 24 - Issue 17

Epson Shows BT-300 AR Headset

by Chris Chinnock

Epson announced no new products at NAB, but was there to show off its projectors and AR headset, the BT-300, especially the new Drone Edition version. They made the point that this may be …

Tags:Augmented Reality| Epson| Mobile Display Monitor| NAB 2017| Vol 24 - Issue 17

Augmented TV Demos at NAB

by Chris Chinnock

Augmented TV is a concept where a phone, tablet or headset is used to add additional information for the user while watching TV in a traditional living room situation. We saw examples from Technicolor, …

“HoloTour” at PoS – Saturn is based on Augmented Reality

by Bob Raikes

Saturn, the German retailer (and part of the Metro group, along with MediaMarkt) is running a ‘Holotour’ from 4th of May to 22nd July and taking in 20 different cities. The company will show …

Acer, Starbreeze, Microsoft and IMAX Discuss VR/AR/MR

by Matthew Brennesholtz

On Thursday April 27thAcer had its annual Next@Acer product introduction and technology event at the IMax theater on Broadway at 67th Street in New York. This theater has the largest screen of any IMax …

Michelin-Starred Restaurant Launches AR Cocktails

by Alan Spencer

The Michelin-starred London restaurant and bar, City Social, is to launch this month, ‘Mirage’, claimed as the world’s first AR cocktail menu. Mirage, a purpose-built app, took 18 months to develop and was created …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Vol 24 - Issue 17

Wien Energie Using A/R for Maintenance

by Bob Raikes

Wien Energie, of Vienna, Austria, is working with ViewAR and using the Microsoft Hololens to study how real time plant data could be useful for repair technicians. The project uses indoor navigation to help …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Vol 24 - Issue 16

VR @ SXSWedu: Reality or Hype?

by Len Scrogan

With the AR/MR/VR market expected to hit $150 billion by 2020, schools, colleges and universities are now getting the hard sell on making an investment in the “next big thing.” In a well-attended SXSWedu …

Tags:Augmented Reality| Education| Virtual Reality| Vol 24 - Issue 17

Facebook Looks at Snapchat for AR Ideas

by Norbert Hildebrand

During the Facebook’s F8 developers conference Mark Zuckerberg announced the closed beta release of an AR platform that seems to be modeled on the Snapchat augmented reality app, ‘Lenses’. Facebook admits that it wrongly …