Augmented Reality

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Audi Releases Quattro Coaster AR App for iOS

by Andrew Fenn

Audi has released a new AR app, a collaboration between Audi Norway and Norwegian creative agency POL Oslo. The Quattro Coaster app is triggered by the company’s TV adverts; when the app detects an …

Tags:Advertising| AR/VR| Augmented Reality| Automotive| Mobile Display Monitor| Vol 25 - Issue 06

Design Interactive and Atheer Launch Joint AR Solution for Industrial Enterprise

by Andrew Fenn

Design Interactive, a virtual, augmented and mixed reality development firm and Atheer, an AR solutions provider for industrial enterprise, have announced the launch of their first joint product, Augmentor, powered by Atheer AiR Enterprise. …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Vol 25 - Issue 06

Is This the Future of AR?

by Norbert Hildebrand

When we listen to the CEOs and visionaries of the technical world, we recognize that augmented reality (AR) is an important part of future tech products. One the one hand we have companies like …

Tags:Augmented Reality| Intel| SmartGlasses| Vol 25 - Issue 06

VR & AR with Realistic Images – Coming soon!

by Jon Peddie

People have described ray tracing (RT) as the holy grail of computer imaging. RT generates (if done properly) a physically accurate representation of an imagined or reconstructed scene. The number of variables is bewildering, …

Tags:Augmented Reality| Jon Peddie Research (JPR)| ray tracing| Vol 25 - Issue 06

Intel Planning to Launch AR Smart Glasses This Year

by Andrew Fenn

Intel is reported to be planning to launch an augmented reality smart glass product by the end of the year. Tentatively named Superlite, the device is apparently being manufactured by Quanta Computer. The Verge …

Tags:AR/VR| Augmented Reality| Intel| Mobile Display Monitor| Vol 25 - Issue 05

Kopin CEO John Fan Reveals “Five Rules For Doing AR Right”

by Andrew Fenn

Electronics manufacturer Kopin has shared a talk from its CEO and Founder, Dr John C.C. Fan, on how to create AR devices that will be embraced by users. Fan’s rules, first revealed earlier this …

Tags:AR/VR| Augmented Reality| Kopin| Mobile Display Monitor| Vol 25 - Issue 04

New Lens Enables Display Testing from Same Position as the Human Eye

by Andrew Fenn

Radiant Vision Systems has introduced a new lens for measuring light, colour and image accuracy of near-eye displays within AR and VR headsets. The lens replicates the size and position of the human eye, …

Tags:AR/VR| Augmented Reality| Mobile Display Monitor| Testing| Virtual Reality| Vol 25 - Issue 04

Apple Announces iOS 11.3 in Beta

by Norbert Hildebrand

Apple announced the beta release of iOS 11.3, the first major update after the slowdown debacle. As Apple explained, the slowdown was just to save battery life, but the class action suit has already …

Tags:Apple| Augmented Reality| iOS (Apple)| Mobile Display Monitor| Vol 25 - Issue 04

ABI: $18 Billion Market for AR in Energy and Utilities

by Andrew Fenn

Energy and utilities rank among the top three vertical markets for AR glasses shipments and total value chain revenues, according to ABI Research. AR’s ability to enhance workers’ safety and protect equipment addresses the …

Tags:Augmented Reality| Market Data| Mobile Display Monitor| Vol 25 - Issue 04

Living in the Moment with Educational AR

by Len Scrogan

In a previous article, Escaping the Curse of the Optional in the Ed-Tech Market, I shone a small spotlight on a chart that differentiated the nominal uses of augmented reality from more transcendent and …

Tags:Augmented Reality| Education| Vol 25 - Issue 07

Google Shows off AR 3D Model Viewer Prototype

by Andrew Fenn

Google’s Daydream WebXR team is working on a new 3D model viewer called Article. In a blog post, Reza Ali and Josh Carpenter said: “Article is a 3D model viewer that works for all …

Tags:AR/VR| Augmented Reality| Google| Mobile Display Monitor| Vol 25 - Issue 04

CES Busy and Bigger than Ever!

by Bob Raikes

CES was a big show with more space than ever before at 2.75 million sq. ft. (255,500 m2) and the total attendance was expected to be over 170,000. The event seemed very busy this …

Tags:5G| Augmented Reality| Automotive| CES 2018| Desktop Monitors| Large Display Monitor| Mobile Display Monitor| Notebooks| PCs| Virtual Reality| Voice Input