Augmented Reality – Page 6

A Spatial Computing Black Hole Dragging Tech Industry Into Purgatory

by Omid Rahmat

Follow the money.

Tags:Augmented Reality| showcase| spatial computing| VR

China’s AR/VR Market Pins Hopes on Vision Pro

by Shawnee Blackwood

Domestic consumer-grade XR device sales in China are expected to increase by just 6.5% year-on-year to 757,000 units in 2023.

The Iffy Push Behind LCoS

by Omid Rahmat

Microdisplays are very small but they talk big. Really big.

Tags:Augmented Reality| LCOS| Raontech| showcase| smart glasses

Imagine a Microdisplay Market Without the Moolah

by Omid Rahmat

Too much money in the wrong places distorts the view from the inside.

Tags:Augmented Reality| headsets| MR| showcase| smart glasses

Meta’s $42 Billion Loss on Reality Labs is Marie Antoinette Moment for Tech

by Joseph Bryans

Meta’s Reality Labs reported over $1 billion in sales for the fourth quarter or 2023. Despite this revenue, the unit experienced a significant operating loss of $4.65 billion.

The Perils of AR Display Adventures

by Omid Rahmat

Does anyone who actually makes AR glasses spend any money on determining product=market fit or run focus groups with actual users before going to market?

Tags:AR Glasses| Augmented Reality| Rayneo| showcase

TCL’s Crowdfunding Strategy

by Omid Rahmat

Is it marketing smarts for smart glasses or a Hail Mary for audiences outside of China?

Global XR Market Set for Record Growth in 2024 with Apple’s Vision Pro Leading the Way

by Joseph Bryans

Apple’s Vision Pro launch is imminent with high or unrealistic expectations for it to drive market growth, depending on where you stand.

AR/VR Happenings Tease but Don’t Excite

by Emory Kale

There’s a fair number of AR/VR devices and technologies launching at CES 2024.

2023 Sees Significant Decline in VR Market: 24% Drop in Headset Sales

by Shawnee Blackwood

The lack of substantial investments in VR technology by major tech companies, with the exception of Meta, is expected to result in a continued slump in the industry over the next two years.

Samsung Unveils New Sensors for Robots and VR/AR Devices

by Joseph Bryans

Both the 63D and 931 are currently sampling to device makers globally.

Tags:Augmented Reality| Samsung| VR

Alt-Reality Investments Skyrocket, But Future Success Remains Elusive

by Omid Rahmat

Contradictions abound in VR and AR, but sales do nothing but go down or disappoint.