Augmented Reality

subscribe

Eye Lasers vs. Giant Mirrors: The Funky Face-Off in AR and China’s Ambitions

by Jon Peddie

Augmented reality (AR), like virtual reality (VR), is divided into two main segments: consumer and commercial. Consumer AR glasses resemble normal spectacles and are inconspicuous. Commercial AR, which includes medical, scientific, industrial, enterprise, and …

Tags:Augmented Reality| Head Up Displays HUDs| meta| Microsoft| VR

Google Quits Glass, Again

by Omid Rahmat

Google introduced its monovision, LCOS display augmented reality (AR) Glass product in 2012, bringing it to maker in 2013 with a slick Apple-like marketing campaign that made many of us think we really wanted …

Tags:Augmented Reality| Google Glass| LCOS

tooz to Become AR/VR Competence Center of the ZEISS Group

by Artem Alekseenko

ZEISS has acquired the shares of the joint venture tooz technologies, which was founded together with Deutsche Telekom in 2018. ZEISS is thereby responding to the large, growing market potential in the fields of …

Tags:AR Glasses| Augmented Reality| tooz| Virtual Reality| Zeiss

An Improved Holographic Display System is Under Development

by Arthur Berman

A team of researchers led by Yi-Long Li of the School of Instrumentation and Optoelectronic Engineering, Beihang University (Beijing, China) is developing a holographic display system that presents an image with a wider viewing …

Tags:Augmented Reality| Holographic Displays| research