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Korean Startup, Prazen, Wants to Show You Its Next Generation AR

by Omid Rahmat

Prazen was founded and is run by its CEO, Heekyung Kim. The company comes out of Samsung’s creative lab (C-Lab), an incubator of sorts for new startups coming out of that company’s research labs. …

Tags:AR Glasses| Augmented Reality| AWE 2023| Prazen

Rokid Unveils Max AR Glasses

by Artem Alekseenko

Rokid, a Chinese augmented reality company, announces its next-generation AR glasses – Rokid Max, which are only 75g, but offer an excellent MAX-theater experience. Equivalent to a 215-inch large screen viewed from 6 meters …

Tags:AR Glasses| Augmented Reality| Rokid

Eye Lasers vs. Giant Mirrors: The Funky Face-Off in AR and China’s Ambitions

by Jon Peddie

Augmented reality (AR), like virtual reality (VR), is divided into two main segments: consumer and commercial. Consumer AR glasses resemble normal spectacles and are inconspicuous. Commercial AR, which includes medical, scientific, industrial, enterprise, and …

Tags:Augmented Reality| Head Up Displays HUDs| meta| Microsoft| VR

Google Quits Glass, Again

by Omid Rahmat

Google introduced its monovision, LCOS display augmented reality (AR) Glass product in 2012, bringing it to maker in 2013 with a slick Apple-like marketing campaign that made many of us think we really wanted …

Tags:Augmented Reality| Google Glass| LCOS

tooz to Become AR/VR Competence Center of the ZEISS Group

by Artem Alekseenko

ZEISS has acquired the shares of the joint venture tooz technologies, which was founded together with Deutsche Telekom in 2018. ZEISS is thereby responding to the large, growing market potential in the fields of …

Tags:AR Glasses| Augmented Reality| tooz| Virtual Reality| Zeiss