Advertising – Page 8 – Display Daily

Roku Launches Measurement Programme for OTT Advertising

by Andrew Fenn

Roku has launched its Measurement Partner Programme, helping brands and publishers quantify the impact of OTT advertising campaigns running on the platform, along with eleven partners, including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, …

Accedo Launches Targeted Advertising Solution for AR

by Andrew Fenn

Accedo has launched a targeted advertising solution for AR experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. Powered by the Accedo One video platform, it’s designed to provide a more …

Tags:Advertising| AR/VR| Augmented Reality| Mobile Display Monitor| Vol 25 - Issue 34

Sinclair Launches Data-Driven OTT Advertising Platform

by Andrew Fenn

Sinclair Broadcast Group is launching a new OTT advertising platform. CompulseOTT will offer advertisers commercials in 15 and 30-second lengths on distribution platforms such as Roku, Apple TV, gaming consoles, smart TVs and streaming …

UK Out of Home Advertising is Growing

by Bob Raikes

The Advertising Association/WARC Expenditure Report for the UK has reported that overall advertising spending in the UK grew to £5.7 billion ($7.4 billion) in Q1, up 5.9% on 2017. Out of home advertising grew …

Samsung to Stage “TV Blackout” with UK Ad Campaign

by Andrew Fenn

Millions of TV sets across the UK will appear to turn themselves off this weekend as part of a marketing campaign by Samsung, which aims to showcase the evolution of television and its role …

Nielsen Now Tracking Viewing Habits Directly Through Smart TVs

by Andrew Fenn

Nielsen has relaunched its Grabix system, based on automatic content recognition, which will allow it to track TV viewing habits directly from Smart TVs by analysing on-screen video in real-time. The technology is being …

Tags:Advertising| Large Display Monitor| Smart TV| TV Viewing| Vol 25 - Issue 16

Report: Netflix Offers $300 Million in Regency Takeover Bid

by Andrew Fenn

Netflix has entered a bidding war for Los Angeles-based billboard advertising company Regency Outdoor Advertising, according to Reuters. Citing “people familiar with the matter”, the publication revealed that Netflix has offered $300 million in …

Tags:Advertising| DOOH| Large Display Monitor| Outdoor Displays| Vol 25 - Issue 14

TiVo and Tru Optik Make Viewing Data Available for OTT Targeting

by Andrew Fenn

TiVo has announced a new deal with Tru Optik, the audience intelligence and data-management platform built for OTT television, designed to extend TiVo’s linear TV viewership data to the brands, agencies and publishers that …

Edgeware Enables Server-Side Ad Insertion for Android and iOS Devices

by Andrew Fenn

Edgeware has announced Ad Enabler, which the company claims will make its ad insertion solution one of the first to support live OTT ad insertion on the MPEG-DASH standard, the native format for Android …

Tags:Advertising| Large Display Monitor| Mobile Display Monitor| OTT Video| Vol 25 - Issue 12

Audi Releases Quattro Coaster AR App for iOS

by Andrew Fenn

Audi has released a new AR app, a collaboration between Audi Norway and Norwegian creative agency POL Oslo. The Quattro Coaster app is triggered by the company’s TV adverts; when the app detects an …

Roku Releases OTT Advertising Insight Suite

by Andrew Fenn

Roku has announced further advancements in OTT advertising measurement by introducing Ad Insights, which allows marketers to measure campaign reach and effectiveness, and more accurately plan their ad investments. The tool-set helps brands analyse …

France Télévisions Piloting Geo-Targeted Advertising

by Andrew Fenn

France Télévisions is piloting targeted advertising on terrestrial television in the Le Mans area, according to Digital TV Europe. Flagship channels France 2 and France 4 will offer geographically-targeted advertising as part of the …

Tags:Advertising| France| Large Display Monitor| OTT Video| Vol 25 - Issue 02