Sinclair Broadcast Group is launching a new OTT advertising platform. CompulseOTT will offer advertisers commercials in 15 and 30-second lengths on distribution platforms such as Roku, Apple TV, gaming consoles, smart TVs and streaming sticks.
The ads will be seen on over a hundred television networks and brands, the company says. CompulseOTT offers one or many DMAs (Designated Market Areas) in one transaction.
It also provides granular targeting from over a hundred third-party data providers. Advertisers can target demographics such as age, gender, household income and behavioural characteristics. The platform has over two-thousand individual segments for targeting viewers and uses validated daily reporting on over twenty different key OTT metrics.
Available in all 210 Nielsen DMAs, the platform is said to offer flexibility and can execute campaigns with different impression counts and targets in different DMAs in the same campaign. CompulseOTT is offered by over a thousand certified local sales representatives.
