Advertising – Page 14 – Display Daily

JCDecaux Commits to Finnish Expansion

by Tom Allen

This summer, JCDecaux will extend the Helsinki transport system’s advertising network, with a further expansion in 2016. The news follows JCDecaux’s winning of a seven-year contract for the installation and operation of digital and …

Elemental Says Content Delivery Providers Starting to Adopt More Sophisticated Methods

by Bob Raikes

Broadcast & Distribution – Elemental Technologies delivered a webinar titled, “Creating scalable workflows for file-based video delivery.” It laid out several architectures that content delivery providers are able to configure – with Elemental products, …

£8 Million Investment by Eye Airports

by Raverstead

Eye Airports is to launch an £8 million ($12.8 million) investment in advertising media and technology across its UK airport network. Gatwick North and South terminals will benefit from new digital welcome and terminal …

General Dynamics Working Virtual Fire Trainer

by Raverstead

General Dynamics is developing a virtual reality application to help fire fighter on a ship

Tags:Advertising| I/ITSEC 2014| Simulation

Advanced Advertising at the NYC Television Week

by Raverstead

The NYC Television Week hosted another conference that focused on Advanced Advertising in the TV space. There were several panels focusing on topics from big data, targeting advertising and programmatic TV (automated and dynamic …

Tags:Advertising| Large Display Monitor| Mobile Display Monitor| NYC Television Week| Vol 21 - Issue 46

Next TV Summit Discusses Programmatic Video

by Raverstead

At the Next TV Summit one panel discussed the future of broadcasting with a look at programmatic video. The panel included Lauren McKinnon (Samba TV), Robert Dalven (Videology), Sean Downey (Google), Jay Prasad (TubeMogul), …

DPAA Video Everywhere Summit Says Digital Advertising is Taking-Off

by Helen Vince

DPAA – The DPAA (Digital Place Based Advertising Association) organized The Video Everywhere Summit on November 4 in New York City. The conference addresses the advertising industry, agencies, advertisers and digital signage networks (digital out of …

Tags:Advertising| DPAA Video Everywhere Summit| Vol 21 - Issue 45

Successful Mobile Ad Design Depends on GDP – Says Todacell

by Norbert Hildebrand Don't Use

Mobile Displays – Todacell is an international advertising network with offices in the US, Europe and Israel. The company found that there were some inconsistencies in advertising response which they could not explain -what worked …

CEOs Choose DOOH Over (Almost) Everything

by Super User

A Censuswide survey in the UK has found that as many as 66% of CEOs believe that premium DOOH is the most effective advertising medium. The platform was second only to TV (74%). DOOH’s …

Tags:Advertising| DOOH| Large Display Monitor| Vol 21 - Issue 39| Volume 21

CBS Outdoor Rebrands as Outfront Media

by Super User

Following its spin-off from parent company CBS Corp. (Display Monitor Vol 21 No 12), CBS Outdoor Americas has rebranded itself. From 20th November the company will be known as ‘Outfront Media’. More than 100,000 …