CEOs Choose DOOH Over (Almost) Everything

A Censuswide survey in the UK has found that as many as 66% of CEOs believe that premium DOOH is the most effective advertising medium. The platform was second only to TV (74%). DOOH’s ability to target different groups at different times of day was seen as key. In addition, 60% of CEOs had specific digital sites in London that they viewed as ‘must-haves’ for promotions.