Advertising – Page 10 – Display Daily

Channel 4 Launches Audio Personalised TV Ads

by Alan Spencer

Channel 4 in the UK, has announced a brand new interactive VoD format that enables advertisers to incorporate the individual names of “All 4” viewers into the audio of their adverts, using the data …

UK OOH Adspend Continues to Grow

by Alan Spencer

UK OOH adspend grew by 2.0% during the final three months of 2016, compared to the same period in 2015, with full-year adspend rising for the sixth consecutive year in 2016. This rise was …

Tags:Advertising| Large Display Monitor| Mobile Display Monitor| UK (United Kingdom)| Vol 24 - Issue 16

Tru Optik Can Identify Buyers in Precise Locations

by Bob Raikes

Tru Optik, in the US which specialises in tracking audiences for OTT content said that it has started working with NinthDecimal, a marketing platform that is location-based, to allow targeting of advertising based on …

Tru Optik Partners with NinthDecimal for Location-based OTT Ad Targeting

by Milos Pavlovic

Tru Optik, the only audience measurement and data management platform built for over-the-top (OTT) television, today announced a partnership with NinthDecimal, the marketing platform powered by location data, that will allow marketers to leverage …

Tags:Advertising| OTT Video| TV (Television)

Roku Gives TV Advertisers Audience Guarantees

by Alan Spencer

Roku can now give audience guarantees to TV advertisers, so that marketers can now measure campaigns using detailed demographic metrics, comparable to linear TV with Nielsen Digital Ad Ratings. With the addition of demographic …

PTE Round-up

by Bob Raikes

NDS is a long term supplier of software for airports and flight information displays (FIDs) and told us at the show that its PADS4 software now supports NEC displays fitted with the Raspberry Pi …

Sky Media Introduces Real-Time Advertising

by Alan Spencer

The Sky Audio Visual Exchange can now give buyers of advertising the capability to make decisions in real-time on Sky’s owned and operated TV and VoD services. During the pilot phase, Omnicom bought advertising …

Tags:Advertising| Europe| Large Display Monitor| Sky| Vol 24 - Issue 11

4Sales Release World’s First 360° TV VoD ads

by Milos Pavlovic

4Sales today announce the first ever 360° interactive VoD ad format that will allow All 4 viewers to immerse themselves in advertisers’ creative. Launch partners Honda and South African Tourism are the first brands …

Tags:Advertising| VOD

Online Advertising Revenue in China to Grow 14.3% in 2017

by Alan Spencer

According to IHS Markit, the online advertising market in China will grow 14.3% in 2017 mainly due to a strong growth in online video. IHS Markit also predicts that more than 75% of online …

Eye Tracking the ‘5th Modality’ in Human Interface

by Steve Sechrist

Some are calling it the fifth modality for human computer interface, adding eye tracking to already established list that includes keyboards, mice, touch pads (or touch displays) and voice/gesture. (One could even argue it’s …

RTL XL Puts Advertising on Catch Up TV

by Bob Raikes

Broadband TV News reports that RTL Nederland is putting advertising on its Smart TV app, RTL XL, using a management platform called SpotX. The app is on Smart TVs from LG, Philips and Samsung.

Tags:Advertising| Large Display Monitor| Netherlands| Smart TV| Vol 24 - Issue 04

Strategy Analytics Posts its Top Ten Predictions for 2017

by Bob Raikes

In a report, Top Ten Digital Media Predictions for 2017, Strategy Analytics Digital Media Strategies (DMS) service has highlighted the trends and events that it believes will shape OTT video, digital advertising and VR …

Tags:Advertising| Large Display Monitor| Mobile Display Monitor| Vol 23 - Issue 50