Tablet App Processors Grow in Value

Strategy Analytics has said that the value of the market for tablet Application Processors has returned to growth and was up 5% in the first half of 2017, after two years of decline. The market is still smaller than it was two years ago.

Apple, Intel, Qualcomm, MediaTek and Samsung LSI captured the top-five revenue share rankings with Apple having 37% in top position. Intel and Qualcomm were second and third with 18% and 16% share, respectively.

Sravan Kundojjala, Associate Director, commented,

“Strategy Analytics believes that the mature market pushed many of the tablet AP vendors to shift focus from high volume low-cost tablet APs to relatively lower volume but higher value tablet APs. This trend had boosted tablet AP average selling prices (ASPs) in 1H 2017 on a sequential basis.”

Stuart Robinson, Executive Director of the Handset Component Technologies service, added,

“Strategy Analytics estimates that x86-based tablet AP shipments accounted for 14% of total tablet AP shipments 1H 2017, up from 10% in 1H 2016. Intel’s focus on Windows tablets paid off. The x86 chip maker Intel retrenched from the low-end Android tablet AP market but capitalised on Windows tablets and gain(ed) market share in 1H 2017. Intel is expected to maintain momentum through 2017. Aside from Intel, HiSilicon also performed well in the tablet AP market in 1H 2017. HiSilicon’s parent company Huawei increased its tablet shipments in recent quarters and this has helped HiSilicon to build a strong position in the tablet AP market.”