PC World published an article on Sony’s appearance at the Wearable Device Technology Expo in Tokyo. Kaz Tajima, senior vice president at Sony Mobile Communications, said that Sony is looking for collaboration partners for new products and services for the future wearable market.
The article says that Sony is following this idea of co-operation instead of home grown product development in the wearable as well as in the smart home markets. Both markets are in their very early stages and, as the articles describes, Sony is trying to find and define new markets together, rather than just compete with those that might buy its components and technology.
Tajima said after his presentation, “We want to leverage our brand and our core competences in offering consumer wearables, while also working on co-creation with B2B partners”.
The article gives some examples where Sony, in recent times, has opened its infrastructure and incorporated third party applications in its latest wearable devcies. – NH
