Mobile phone shipment volume will reach 529 million units in Q4’14, according to Taiwan’s MIC. Of this number, 373 million units will be smartphones, representing a 12.7% QoQ rise.
Despite the shipment rise, Samsung (the leading global smartphone vendor) saw its share fall in the second half of 2014. MIC attributes this to rising competition levels in both the low- and high-end. Analyst Edward Lin said that “Samsung is not competitive enough compared with Chinese brands in price-based competition”.
MIC believes that total smartphone shipments for the year will total 1.28 billion units: a 30.3% YoY rise and 66.9% of global mobile phone shipments. Robust growth of around 17% is expected next year, with shipments likely to reach 1.5 billion units.
