Apple A15 Bionic Continues to Lead Flagship Smartphone Chipset Market in June

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In June, the flagship smartphone chipset market saw a significant surge in shipments, with the 5nm Apple A15 Bionic, the 4nm Qualcomm Snapdragon 8 Gen 2, and the 4nm Apple A16 Bionic taking the top three spots, according to the Monthly Flagship Smartphone Tracker. Apple’s A15 Bionic chipset maintained its dominant position, driven by substantial panel shipments for the iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max, and the yet-to-be-released iPhone 14. This is all according to DSCC’s latest Monthly Flagship Smartphone Tracker.

Flagship smartphone chipset unit share, January 2023- August 2023. (Source: DSCC)

In terms of panel shipments, both the iPhone 14 and iPhone 13 secured the top two positions among all models in June, reinforcing the strong performance of the A15 Bionic chipset. Notably, prior to June, the A15 Bionic had already led all chipsets for 2023, followed closely by the A16 Bionic chipset and Qualcomm’s Snapdragon 8 Gen 2 chipset, which made its debut on November 15, 2022, and is featured in 15 flagship smartphone models.

For July, the landscape is expected to shift with the recent announcement of Samsung’s Galaxy Z Fold 5 and Galaxy Z Flip 5, along with several new flagship smartphones from Honor and Vivo. As a result, industry analysts predict that the Snapdragon 8 Gen 2 chipset will likely capture the #1 chipset share for July, overtaking the A15 Bionic. The A17 Bionic and A16 Bionic chipsets are also anticipated to maintain their positions in the top three chipsets for the month.

In August, the industry expects the 3nm A17 Bionic, the 4nm A16 Bionic, and the Snapdragon 8 Gen 2 chipsets to lead the flagship smartphone category. The much-anticipated iPhone 15 Pro and iPhone 15 Pro Max, equipped with the A17 Bionic chipset, are projected to become the leading models on a panel shipment basis during August. This is expected to mark a substantial increase in iPhone panel shipments, largely driven by the ramp-up of production for the iPhone 15 Pro models and the A17 Bionic chipset.

Additionally, the A16 Bionic chipset is also predicted to hold a strong position in August, securing the #2 spot due to robust panel shipments for the iPhone 15 and iPhone 15 Plus. On the other hand, the Snapdragon 8 Gen 2 chipset is expected to occupy the #3 position, driven by significant panel shipments for the Galaxy Z Flip 5, Galaxy Z Fold 5, and Galaxy S23 Ultra.