The Samsung group is, in Korea, involved in many, many businesses, so it’s no surprise that it is now expanding its promotion of its Nexshop CMS platform, developed for retailers and which includes four applications:
- Samsung Nexshop Marketing – Differentiated shopping experience and efficient store operation
- Samsung Nexshop Sales Mobility – Customer-centered sales environment
- Samsung Nexshop Training – Sales capability enhancement
- Samsung Nexshop DPM – (Digital place management) Advertising effect maximization based on analysis
Analyst Comment
This promotion is part of the longer term trend for Samsung to develop its B2B business. (BR)
