Samsung Display is set to provide Ferrari with its OLED automotive displays, adding the luxury Italian sports car maker to its list of clients, which includes German automakers BMW and Audi. The memorandum of understanding was signed by Ferrari CEO, Benedetto Vigna, and Samsung Display CEO, Choi Joo Sun, at Samsung’s Asan manufacturing complex today.
Ferrari Chairman John Elkann has built a strong relationship with Samsung Electronic’s executive chairman and de facto leader, Jay Y. Lee. Elkann is also chairman of Stellantis and CEO of Exor, the holding company controlled by the Agnelli family, which holds a majority stake in Ferrari. Earlier this year, Harman, a U.S. automotive parts manufacturer wholly owned by Samsung Electronics, signed an agreement with Ferrari to provide Ready Upgrade solutions, a suite of hardware and software that allows customers to add and upgrade vehicle features with their smartphones. Samsung has also partnered with Stellantis to jointly produce batteries.
Samsung has been supplying OLED panels to Audi since 2017 and provided displays to BMW for its first all-electric multisegment vehicle in 2021. Samsung’s OLED panels were also integrated into Hyundai’s Ioniq 5 electric sport utility vehicles.
