Harman, an automotive technology company and subsidiary of Samsung Electronics, focused on designing consumer experiences at automotive grade, today introduced Harman Ready Display, a portfolio of display products, including Neo QLED Auto, that leverage Samsung synergies to bring leading consumer electronics display experiences into the vehicle. HARMAN Ready Display optimizes price, performance, and design to fit a wide variety of vehicle needs.
As consumer demand for engaging and advanced in-cabin user experiences continues to grow at a pace set by smartphones, automotive manufacturers need display products that are dynamic and accessible. Current mass-market Thin Film Transistor (TFT) LCD displays fall short of consumer expectations of consumer electronics grade visual experiences, and Plastic OLED offerings are too cost-prohibitive to be offered in all car categories. Harman Ready Display bridges this gap by delivering a portfolio of display products that offer superior visual experiences at more accessible price points, l
Key features of Harman Ready Display include:
Harman
- Samsung-powered optics: Patented Samsung technology delivers HDR-level performance, with cadmium-free Quantum Dot technology, higher efficiency and readability under harsh environmental conditions (temperature or sunlight). Ready Display immerses the viewer in a state-of-the-art optical experience that pushes the envelope for in-vehicle displays, all in a sleek and elegant form at preferred price points.
- Lower power consumption & low halo technology: Efficient automotive-ready Quantum Dot film and lower halo effect delivers vivid and brilliant optics that enable leading home entertainment levels of viewing in the vehicle with significantly lower power consumption, which is ideal for both EVs and ICE vehicles.
- System & design integration: Multi-modal interfaces and slimmer design and borders, plus lower optical distance and an all-in-one die-cast body concept, offer reduced thickness and high compatibility with vehicle designs compared to competitor technology. Ready Display also supports the latest system requirements for graphic content processing, and protection, for optimal performance, safety and security.
Harman became a Samsung company in 2016, one of the few big acquisitions that the company has made. It seems that now is the time for the merged company to showcase the value of the integration. The Ready Display is a combination of some cool Samsung display IP, a mix of AI technologies, and Harman audio IP. There’s displays, audio and vibration sensors, and Ready Care, which responds to possible safety risks by monitoring the driver’s behavior including vitals. The video below is a good 2 minute summary of the vision statement for the product line.
The components of the Ready line of products can be used separately or combined for a holistic solution. I can’t say that I am a big fan of autonomous vehicles because they always sound like too much hype and not enough reality, but you can’t argue with securing the wellbeing of car drivers and riders. If Apple Watches and Fitbits are to go buy, everyone is a sucker for having their vitals monitored.
