Samba TV and Vestel fight ‘Soap Opera Effect’ with launch of new AI tech

What They Say

Vestel announced a deal with Samba TV to adopt the firm’s Picture Perfect technology for Toshiba, Panasonic, Hitachi (well it could be Hicatchi, but we think not), JVC (not JVCC, we think) and Telefunken TVs.

The technology uses AI techniques to make a decision about the kind of content being shown and allowing the TV to use an appropriate frame rate. It is claimed to be optimised to combat the ‘Soap Opera Effect’.

What We Think

We’ve signed up for the ‘virtual demo’ that the firms are planning next week and have reached out to Vestel to see if we can get more details. Watch this space. (BR)