IAB Spain has reported that the number of Netflix users in Spain could be four times more than regulatory body CNMC’s estimate of 1.5 million, according to Advanced Television.
IAB’s survey finds that 25% of internet users aged between 16 and 65 consume content via Netflix. That equates to 6 million users — four times more than CNMC’s research found — but not necessarily 6 million subscribers, as most Netflix account holders in the country are believed to share their login details with others.
According to IAB, just 16% of Spain’s 24 million online video consumers actually pay for the service they receive.
