What They Say
We reported yesterday that LG Electronics had announced its QNED technology. It seems that the firm didn’t mean the Quantum nanorods that we reported on previously. Are Quantum Nano Emitting Diodes (QNEDs) the Next Big Thing?. Instead, the company has decided to use the acronym QNED to mean a combinaton of Quantum dots, its Nanocell filter system and minilED backlights used in LCD TVs.
What We Think
I must have been half asleep yesterday after the excesses of the holiday when I saw the news release from LG. I have been told that a famous Chinese saying that ‘the beginning of wisdom is to call things by their right names’. That should be something of a mantra for analysts and writers (I have often believed that any professional analyst should always use the phrase ‘well it all depends on what they mean by ….’ when discussing almost any topic).
I have often complained about the way that Samsung has deliberately misled the market by using its huge marketing power to hijack accepted industry technical terms (e.g. LED TV, QLED) and using them to describe something else – usually something less technically advanced. Now LGE seems to have decided to do the same. Up to now, we have been using the term QNED to mean the Quantum Nanorod Emitting Diodes.
Of course, it could just be that LGE wants to simply stop Samsung being able to use the QNED acronym without somehow boosting LG’s brand. (BR)
LG’s non-QNED QNED
